Social Media Manager / Content Creator
Own FlyNaija's voice online. Create content that moves people to move — literally.
FlyNaija is Nigeria's #1 domestic flight comparison platform. We help everyday Nigerians find the cheapest flights in seconds. We are looking for a creative, community-minded social media manager to build our brand online and grow a loyal audience of Nigerian travellers.
What You Will Do
Content Creation & Management
- Plan, create and publish daily or near-daily content across Instagram, TikTok, X (Twitter), Facebook and Threads.
- Produce high-quality graphics, short-form videos, reels, stories, carousels and threads that showcase FlyNaija's value.
- Maintain a monthly content calendar aligned with flight seasons, public holidays, promotions and trending topics.
- Write compelling, on-brand captions tailored to each platform's tone and algorithm.
Community Building & Engagement
- Respond to comments, DMs and mentions within agreed SLA windows to keep our community active and well-served.
- Identify and engage with key travel communities, micro-influencers and potential brand advocates in Nigeria.
- Run interactive campaigns — polls, Q&As, giveaways, travel challenges — to increase reach and deepen brand affinity.
- Flag and escalate customer complaints that arrive through social channels to the appropriate support channel.
Analytics & Reporting
- Track key metrics — follower growth, reach, engagement rate, click-through rates and conversions — weekly.
- Prepare a concise monthly performance report with insights and actionable recommendations.
- Monitor competitor accounts and Nigerian travel brands to surface opportunities and best practices.
- Use data to iterate content strategy and double down on what consistently performs best.
Brand Storytelling
- Translate FlyNaija's product updates, fare alerts, route announcements and partnerships into shareable stories.
- Champion a distinct, approachable and aspirational brand voice that resonates with everyday Nigerian travellers.
- Source and repurpose user-generated content (UGC), customer testimonials and flight reviews with permission.
- Collaborate with the team on campaigns tied to airline promotions, seasonal deals and new feature launches.
A Day in Your Life at FlyNaija
- Open Telegram and WhatsApp to check if any social mentions or comments need an urgent response.
- Log into our scheduling tool to review today's queued posts and make any last-minute tweaks.
- Shoot or edit a quick TikTok or reel — a fare tip, a travel hack, a "cheapest route this week" reveal.
- Draft three to five Instagram captions and schedule them with eye-catching visuals you designed in Canva.
- Check the analytics dashboard: what did best yesterday? Take note and adjust tomorrow's plan.
- Spend 20 minutes engaging on our pages — reply to comments, like mentions, react to stories.
- Research trending audio on TikTok and X to spot formats worth adapting for FlyNaija content.
- Hop on a quick check-in call or WhatsApp chat with the team about an upcoming promotional campaign.
- Wrap up the day by scheduling tomorrow morning's post so it goes live at peak engagement time.
Requirements
You Must Have
- Minimum 1 year of proven experience managing social media accounts for a brand, business or organisation.
- A portfolio or live examples of social media content you have created (handles, pages or a portfolio link).
- Strong visual sense — you can produce clean, scroll-stopping graphics in Canva or equivalent tools.
- Confident writing skills in English with the ability to adjust tone from playful to professional.
- Self-motivated and disciplined — this is a fully remote role; you must manage your own schedule.
- Reliable internet connection and a smartphone with a good camera (for creating content on the go).
Nice to Have
- Experience in travel, aviation, hospitality or e-commerce brands.
- Short-form video editing skills: CapCut, InShot, Adobe Premiere Rush or similar.
- Familiarity with social media scheduling tools (Later, Buffer, Hootsuite, Meta Business Suite).
- Basic analytics literacy — you can read an Instagram Insights or TikTok Analytics dashboard.
- TikTok content experience, especially around lifestyle, travel and viral short-form formats.
- Experience running paid social campaigns (Boost posts, Meta Ads, X Ads) is a bonus.
You Will Stand Out If…
What We Offer
Monthly Salary
₦100,000 per month, paid at the end of each calendar month.
Performance Bonuses
Quarterly bonuses tied to growth milestones and campaign results.
Free Data Allowance
Monthly mobile data stipend so you can always stay connected and create.
Fully Remote
Work from anywhere in Nigeria on a schedule that suits your best creative hours.
Creative Freedom
We trust you to own the content strategy — your ideas will shape the brand.
Growth Opportunity
As FlyNaija grows, so does your role. We promote from within.
Travel Perks
Team members get access to exclusive fare alerts and priority booking assistance.
Apply Now
Fill in the form below. We review applications on a rolling basis — early applications are given priority. If your profile is a strong match, we will reach out to schedule a brief creative assessment and introductory call.